Great question! I get asked this all the time and to be completely honest I have a hard time answering it because it is a product like no other. So let's start with the basics...
Chalk Couture makes products that are revolutionizing the DIY world! Their two main products are Chalk Couture Chalkology Paste and their sticky reusable transfers.
Their paste is water soluble which allows you to clean the paste off of most surfaces to change out your designs as little or as often as you wish. The company has a variety of paste colors, over 30, that include shimmer pastes. I have found that the colors are true to color once they dry on a surface. They do not become dull once applied. They remain vibrant and stand out against various background colors.
The transfers are where the real magic is! Their intricate reusable designs offer more detail and ease of use than standard "stencils." The designs are held in by a silkscreen so that no detail is lost. And with over 100 transfer designs being updated seasonally you will never run out of ways to use and mix and match them. They can easily be combined with other transfers to personalize any piece of finished project. Chalk Couture Transfers can be used on so many surfaces: wood, plastic, glass, metal, fabric, skin, etc. Your imagination is the only thing that will limit your creative experience with these transfers.
Chalk Couture also offers a variety of surfaces and ink to further the uses and experience with their products.
You can check out various other ways on my FB page, where I demo many ways that the products can be used. www.facebook.com/rustycouture.